@bradleyhd The music industry as you and I know it, is dead ☠️ 🎶 It’ll never be the same… #musicindustry #musicbusiness #musicrant ♬ Haunted By You – Bradley Denniston
Bradley Denniston · 7-28-2023
The music industry as you and I know it, is dead ☠️ 🎶 It’ll never be the same… #musicindustry #musicbusiness #musicrant
Haunted By You – Bradley Denniston”
“I am very very concerned about the state of the Music Industry.
Or whether the Music Industry even exists…how it has changed and why you should care…as a producer, beat maker, composer, engineer, artist…what the actual indusrtry is made up of. The biggest part of money and income is in publishing and publishing is the monetization of the ideas…the songs, the writing, the melodies, the ideas you put together as a composer, as a writer, as a producer of music. The second lagrest pot of money in music is actually from licensing the master copyright and the publishing side of said compositions songs etc. So licensing the music..We can sync license it, we can put it against picture or we can license it for usage within whatever, an audiobook, a Youtube series would be like a Micro Sync, so there´s a lot of sync licensing going on and that is the second largest pot of income made from Music, right behind Publishing. Now in the past we talked a lot about CD Sales, Vinyl Sales, Cassette Sales, Album Sales, Record Sales. Now we talk about Streaming and that´s where everything has completely changed in the Music Industry and why the Music Industry is not actually the Music Industry anymore…Streaming is set up for you as an Artist to make as little Dollar as possible, as an Artist, Producer, Composer to make 0 Dollar, to make as little as possible to keep you in no-profit and for no margin to happen in your business, okay, that´s how it is set up, they do not want you to win. It is 1000% true, everything you hear, everywhere online about Streaming and how it pays shit…It´s true, it´s true, it´s true. These companies do not want to pay you any money. The Record Labels don´t want to pay you any money, the streaming services, the publishers, nobody wants you to make money as a content creator in Music…It is simple simple Psychology 101. People will work very hard for money and to make a living, people will work to death for recognition and credit now. Now because the Music Industry understands this, the Labels understand this, now the Social Media platforms understand this. TikTok, Instagram, Facebook, Youtube, they all understand this, they get it, they know basic Psychology and they pander to the low hanging fruit, the low IQ People…It is the perfect plan, get everybody on Tiktok…that is a Musician and an Artist…give him that cookie, oh that´s a good cookie, you gotta like, you gotta comment, you gotta share..look at the Dopamine Receptors…and at the end of the day you can´t even pay your rent..the dream is real..For a long career in Music, you have to truly love making Music…share it, so people can understand what this new industry is set up for, this new industry is not set up for you to win, if you get a viral post going, you are not winning, that means you got a little cookie, they gave you a cookie, they gave you a crumb, you gotta 100000 Streams, they gave you a crumb…you have to love the Music.”